96% sellers on social media platforms credit digital payments for their success, says survey
Mumbai, Sep 20: A vast majority or 96 per cent of sellers on social commerce platforms attribute their growth to the growth of digital payments in the country as it offers them seamless and efficient payment experience, said a survey. Social commerce - which is selling products on social media platforms like Facebook , YouTube, among others - has not only enabled growth for domestic small sellers but has also improved the financial health with 66 per cent merchants using social commerce to access a global consumer base, digital payment solutions provider Paypal said in its survey. Across the Asian markets surveyed, India leads with 84 per cent merchants using mobile-enabled payment methods and Facebook tops the platform with 89 per cent merchants selling on it, the survey revealed. Among all the markets surveyed, India emerged top in terms of usage of YouTube (64 per cent), Twitter (61 per cent), Google+ (50 per cent ), Skype (53 per cent) and ...